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Research papers

Are committed dealers more profitable to an OEM?

Many automotive manufacturers conduct satisfaction surveys of their dealerships, either directly or through syndicated studies. The presumed benefit of this feedback is in helping to develop and implement process improvements directed to improve...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: Joel Lieberman, Tanniru R. Rao
Company: Market Probe International Inc.
March 1, 2004
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Citation

Lieberman and Rao (2004a, March 01). Are committed dealers more profitable to an OEM?. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/are-committed-dealers-more-profitable-to-an-oem-